Carribean Luxury Villa Hire
Affordable Web Design
We favour building websites that are clean and simple in design and that get the message across with the minimum of fuss.
A modern website should be quick to load and adhere to the latest web standards for compatibility and accessibility with a clear and intuitive navigation structure.
We think a website needs to fulfil these basic criteria:
Easy to navigate and pleasing on the eye
Deliver the information the visitor is seeking
Be consistent with existing brand identity
Work on all browsers and devices
How We Match Up
Just take a look at what we offer compared to some of the most popular competitors:
|Domain name included.co.uk or .com||Yes||1st Year||1st Year||Yes||1st Year|
|Custom email addresseseg. email@example.com||Unlimited||No||One||One||Yes|
|SEO optimizedBe found in search engines||Yes||No||No||Yes||No|
|Annual cost 1st yearTotal cost inc. VAT||£97||£122||£108||£910||£100|
|Annual cost years 2+||£49||£137||£127||£432||£115|
In addition, all our websites have the following features:
- Initial web pages created for you
- Easily manage and edit site content
- Website security (https/ssl 'padlock')
For your business website, consider these important areas:
Purpose – what do you want from website
Audience – who is your main target market
Content – both now and in the future
Design - what style or tone do you want to use
We will build a website that is suited to your business and lets your potential customers know what you do and how they can get hold of you.
We charge a very reasonable flat rate of £97 which is for a standard multi-page 'Brochure Site' with text and images supplied by you. We'll let you know exactly what we need from you - then we'll put it all together for you!
We will handle the design and layout for you and there are only very limited customisations available at this price - we have found that for the vast majority of small businesses this is all they need.
If you want something special then ask us for a quote - we can code anything you want!
More Information About Websites
Here are some important points about websites in general that we think you need to be aware of:
A 'brochure site' is used to describe a normal website that gives information about your business using text, images and video.
An eCommerce site adds shopping facilities like a shopping cart and checkout or simple "Buy Now" buttons, for users to purchase your products or services.
You can always start with a brochure site and add eCommerce facilities later if you wish.
In addition to your website's code and content, you also need a domain name and hosting in order to be visible on the web.
A domain name is your unique identifier, e.g. www.yourcompany.co.uk. Popular extensions include .co.uk and .com; others are available, including .london and .agency but the jury is still out their performance in search engines. Domain names are rented annually but can be prepaid for several in advance.
Hosting is the space on a secure web server where your site content and code will sit and be publicly available. You usually rent hosting on an annual basis.
Wordpress is a Content Management System (or CMS) that allows you to easily add and edit content on your site. It's popular - over 60 million installs worldwide, and free.
The look and feel of a Wordpress site is achieved through Wordpress themes. You can buy themes off-the-shelf that might have some of the features you are looking for, but you will have to layout the page content yourself. Our service does this for you.
Search Engine Optimisation (or SEO) is the process of structuring content on your website to ensures your site is near the top of the search results when users type their searches in Google, Bing or other search engines.
Search engines can be a good source of new visitors to your website. The most vital aspect of ranking well on search engines is to provide original and well written content that contains the 'keywords' or terms that you wish to rank for. We can advise you on the best way to structure and phrase such content in order to be attractive to both users and search engines.
SEO is also concerned with off-site content - typically this is links to your site from others. It is natual that people will want to link to your content if it is relevant and of high quality. Search engines recognise this 'vote of confidence' and enough of these links will improve your rank in search engines.
You should be aware that SEO is an on-going process. See also "Get me to the Top of Google!" below for some more SEO information.
More than half of all internet users are browsing the web and making purchases on mobile devices such as phones and tablets. It is therefore vital that your website performs well on such devices.
Being mobile friendly means employing 'responsive' design where the layout and style will dynamically format itself to respond to the available screen space to present the content in the best way.
Did you know that Google now considers this so important that if your site is not mobile friendly it will be shown lower down in the search results? Don't let your competitors get ahead of you, make sure your website is mobile friendly!
Part of the regular admin you need to perform on your website is knowing your visitors. Where do they come from, how long do they spend on your site, what are their favourite pages?
All of our hosting packages come with a basic overview of the above, and for much more detailed 'analytics' you can use a product called 'Google Analytics'. This is free and can provide valuable information about visitor behaviour and alert you to issues or improvements that need to be dealt with.
Another useful Google product is 'Search Console' (formerly called 'Webmaster Tools') that is more concerned with the technical side of your site such as pages that Google has indexed, other sites that have linked to you and alerting you to broken links.
If only it were that simple! Sorry to disappoint, but buying a new website will probably bring in no new business for you at the start, and certainly won't immediately position you at the top of Google.
Rising to the top of search engine results depends on two things really. Making sure your site content is relevant and of course contains references to the search phrases that you want to be found for. Adding unique, quality content on a regular basis is key to being liked by search engines.
You also need to get other people interested in your content so that they will naturally link to it from their site and talk about it on social media. This is a sign to the search engines that your site is relevant and of use to people. Over time, your rankings will improve as the search engines realise that your site is one of the best choices for people searching for your type of content.
It is not an overnight process (people who say otherwise are only after your money!). In recent years Google has clamped down on people trying to fool the system with shady practices such as keyword stuffing (filling a page with dozens of phrases, often repeated many times) and paying for people to make hundreds of links to your site from unsuitable or low quality sources. Creating good content regularly is the easiest and best thing that you personally can do to ensure your site has the best chance of success in search engine results.
Or you can employ a specialist SEO expert to handle this for you. The results and speed of improved rankings, will of course depend on your budget.
Questions and Next Steps
You've probably got loads more questions for us - that's normal! Click here to see some of our previous work, or use our contact page to get in touch to discuss your new website project - you could be up and running within the next week!